Blockparty Website Design
Team: Cyrus (UX/UI Designer), Kerel Lacy (Front-End Developer), Paavan Chopra (Back-End Developer)
Overview
Blockparty is a blockchain company aiming at revolutionizing the event ticketing industry using blockchain technology to secure ticket purchase that ties buyer identity to each ticket in order to prevent scalpers and bots. Our objective with this project is to migrate from wix.com to a fully functioning ticket purchase site along with a user-friendly crypto wallet to store your reward tokens and event tickets.
Challenges
Blockchain technology is a new concept for the general public. We realized a lot of crypto companies are facing a problem of market reach since the usage of crypto and adoption of blockchain technology are not fully understood by everyone. Blockparty is providing an easy way to explore and attend events like any other event ticketing companies in the market but with a bleeding-edge tech to back up. During our design process, we strongly focused on providing a straight forward event browsing experience without any tech jargons that would intimidate users. Implementing a complex crypto wallet mechanism to a user profile with an easy to use UX was our primary goal.
UX Research
In an early stage of user research, we found out the Crytpo community is a solid target for our business.
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Large and Fast-growing: More than 16 million people in the United States own crypto and it's been growing at over 50% a year.
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Mostly millennials: 53% of users are under the age of 34. The major crypto user hubs are in California, New York, and Florida.
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High-income earners: 24% of global Bitcoin users earned between $50k and 100K per year, beating the US national average
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In conclusion, our main user group would be fast-growing millennials with a high annual income. Our product strategy is fully catered to this user group and aiming at providing a modern, cross-platform responsible website for users who are educated and tech early adopters.
Solution
In order to build a fully functioning ticketing platform with user satisfaction. We decided to provide 4 main functions to users: Event exploration, User Profile, News and Enterprise Page.
Event Exploration
Event Exploration page is the first page user land on our website so it needs to be straight to the point and able to search for events right away. I organized filter functions into keyword search, popular keyword tags, geolocation search, Date & Time and categories. And each event card contains the essential info a user need from an event including event name, category, date & time, and location.
User Profile
The user profile allows customers to store their tickets, activate rewards and transfer ticket easily within Blockparty Eco-system. We translated all technical and crypto terminology into a simple languaged Wallet UI with a crypto wallet embedded in order to store BOXX (Blockparty's Utility Token). Also providing incentives for people to complete certain tasks to gain more BOXX to gamify ticket purchasing experience.
News
In order to educate users about our company and the crypto community in general, I designed a news page with industry news to keep our users in the loop on what the company is up to interesting news about tech. 3 templates showed below are different designs that could be used to provide varieties to readers.
Enterprise Page
Blockparty also provides a dashboard web app for event organizers to keep track of their data, sales, and event planning. We have the enterprise page with an in-depth demonstration of how our service would provide value for our users. A detailed dashboard design showcase is also available on the home page.
