Blockparty iOS Redesign
Team: Cyrus (UX/UI Designer), Kevin Fich (Mobile Developer)
Overview
Blockparty is a blockchain company aims at revolutionizing the event ticketing industry using blockchain technology to secure ticket purchase using smart contract that ties buyer identity to each ticket in order to prevent scalpers and bots. Our objective with this project is to redesign the iOS app with our updated branding UI design system and improve usability by adding additional features.
Challenges
Ticket security plays a big part in the Blockparty business model. In order to tie user info to each ticket, they purchased we use the mobile app as a primary platform to store and scan their tickets at the entrance. Blockparty didn't have any product designer beforehand to analysis the best UX flow for users to browse events, purchase, store, and check-in to an event. I was responsible for establishing the branding guideline for Blockparty across platforms and ensure users can be able to quickly learn and adapt our eco-system in the shortest period of time.
UX Research
In an early stage of user research, we found out the Crytpo community is a solid target for our business.
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Large and Fast-growing: More than 16 million people in the United States own crypto and it's been growing at over 50% a year.
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Mostly millennials: 53% of users are under the age of 34. The major crypto user hubs are in California, New York, and Florida.
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High-income earners: 24% of global Bitcoin users earned between $50k and 100K per year, beating the US national average.
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In conclusion, our main user group would be fast-growing millennials with a high annual income. Our product strategy is fully catered to this user group and aiming at providing a modern and frictionless mobile app for users who are educated and tech early adopters.
Solution
We have 4 main tabs in the mobile app: Home, Tickets, Wallet, and User profile
The tabs are arranged in logical orders for users to complete purchase tasks base on a marketing funnel model - Awareness, Consideration, Conversion, and Loyalty.
Event Exploration
Event Exploration page is the first page user land on our app so it needs to be straight to the point and able to look up events right away. The search bar allows users to look up events they already have on their mind. Featured events are our highlights/most popular events Blockparty has to offer. Furthermore, users are able to narrow down their search with our category cards. Each event page has a complete overview of essential info like Event name, location, date&time, gallery and description to make sure users are fully aware of the event details. Adding like and share functionality also help improves user engagements and create a custom preferable list down the road.
My Tickets
I designed a ticket wallet UI that allows users to quickly pull up their purchased tickets with a modern-looking ticket interface to serve several purposes.
Security: the pulsing Blockparty icon animation icon and QR code with timestamp allow event organizers to quickly identify whether the tickets are pulled from the app or just a screenshot to provide a layer of event security.
Ticket transfer: the ticket transfer function allows users to transfer tickets to anybody with one click. Receivers will receive a message with an app download link and redeem code to activate their ticket once they install the app on their phone.
Details: The ticket itself has all the information a user needs to attend an event. Clicking the location will open maps and time & date will open up a calendar event.
Rewards Profile
It is a simplified version of website wallet for users to check, redeem, and earn rewards. This is a built-in crypto wallet with their BOXX token stored in the user profile. As we continuously build out more functionality users will be able to transact and settle payment with BOXX Token within or without our eco-system.
User Profile
This is a standard profile page for users to edit their profile, invite friends and browse their liked events.
